What is the B2B sales cycle?

The B2B sales cycle is the journey businesses take from discovering a solution to making a purchase. It typically includes:

1. Awareness Stage: Prospects identify a need and start researching solutions.
2. Consideration Stage: Businesses evaluate potential providers through comparisons, case studies, or demos.
3. Decision Stage: The final stage involves negotiating terms, pricing, and contracts.
4. Implementation: Post-sale, the service or product is integrated into the buyer’s operations.

The sales cycle is longer and more complex than B2C due to the involvement of multiple stakeholders, budget considerations, and risk assessments.